Why you should care less about SEO

Today my post title gives an impression of a person who opposes the efforts made by SEO professionals to keep SEO industry alive by puzzling innocent bloggers and business owners to toss a significant amount of money to keep their websites rank better in search engines. White hat seo techniques can keep you going for a longer time but eventually they fail when mixed with some kind of spammy black hat methods.

Don’t get me wrong, I'm not against SEO. It’s a healthy thing when done properly by staying within the guidelines mentioned by Google. Most of people don’t understand those guidelines. They try to hire someone who can do that thing for them, especially when an individual or a small firms can’t afford to pay a high amount of money to a team of reputable seo experts, they usually go with the individuals in the seo industry, which most of them are just pretending to be one with a very little knowledge about the search engine optimization.

I have read thousands of articles about seo optimization and how website gets affected when Google rolls out their panda or penguin update, and I’ve noticed many bloggers asking for help in discussion forums.

You need to be sincere with yourself. Scraping content, unnatural links and building thin affiliate sites – all of these tactics will not gonna work. Build original content for users not for search engines. You start caring less about seo and build quality content.

Let’s talk a little about dirty tricks to manipulate your rankings. You can do that by pointing a lot of unnatural links towards your domain whether you buy them or ask your fellow blogger to help. It can do wonders and flood your website or blog with traffic, but it’s not gonna stay longer. Google update their search algorithms to filter spam from their databases to return more relevant and spam free results to users. You’ll get penalized within a week if your try to trick the search engine. Usually it’s really hard to make a faster recovery. You can’t remove all those links you’ve pointed towards you.

The best practices for seo can be hiring a specialized seo firm before starting your website. Here’s my article on how you can optimize seo of blogs or checkout Google SEO starters guide to prepare yourself for a brighter blogging future.

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Benefits of Dofollow Links

Building an effective strategy for your new blog will help you get through different important stages of blogging. Building flawless content is what users and search engines want – a properly SEO optimized content is more likely to be discovered and ranked higher in a small period of time. Dofollow links play an important role in your site optimization and ranking. So, I have decided to go through some of the benefits of Dofollow links which will help you through your blogging career.

Faster Crawling and Indexing

If you have just started a new blog and want  Google spiders to reach  your blog quickly, and index your fresh content right after you published it, you might need to put  some dofollow links toward your site. Crawlers will follow those links and will index it as soon as possible, in case they are coming from highly ranked sources. High quality dofollow links ensure that you will be going to make the most out of your blogging efforts.

More Exposure

Once you have successfully allocated dofollow links to your site, your content is more likely to be discovered by the users. In this way, you will be going to get a lot of visitors to your site, and most of them will probably going to share your content and may be linking back to it.

Reputable Source

People will consider your blog as a reputable source of information once they have noticed your blog's page rank. Most bloggers in your niche will observe it and will  create some links to your site. Although, standard users really don’t care about it, other than they would love reading irresistible content.

Long Lasting SEO benefits

After creating some great content, take a look at your blog's SEO. Good SEO means that a page is optimized in a way that search engine could easily go through it by considering it as a more relevant source of information. This way they can show you more often in related queries, searched by the users. Dofollow links have long lasting benefits in your SEO strategies; they might help you deal with Panda and Penguin updates and other refreshes that Google roll out, after every two weeks. 

[Related]

• Importance Of Dofollow Links
• Difference Between Dofollow and Nofollow Links

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Blogger Search Description for Individual Posts

Blogger platform rolled out its new feature of assigning a unique description to your every single blog post; it helps you set up an alluring description snippet to attract visitors from SERPS, most of bloggers grumble about the duplicate descriptions in HTML suggestion in GWT now it’s time to address all those issues by adding up different one’s to every single post, before this feature in blogger dashboard it was really difficult to add description to every single post, you have to put up a lot of conditional tags in the head section of your blogs on by one.

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Blogger Now let you Edit Permalink for Every Post

Blogger platform rolled out a new feature which helps you edit the permalinks for every single post on your blog. This is a big win for those who were looking for SEO optimization for their blogs. Well it looks like the blogger platform gets serious in rolling out new features since  lot of bloggers decided to move on to different other professional blogging platform because of their highly SEO optimized features.

Well there’s no need to enable this feature because it’s automatically present in your dashboard, the most important thing is to learn how to use this feature to gain more traffic. Following are some of precautions you might consider before using this feature.

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Higher your Rank, Faster Google will Index your Blog

If you started a new blog, you might be curious about getting your published content indexed faster; it could take up to one to three days to properly index the published content, in the past few years Google crawlers became smarter enough to promptly fetch the pings generated from the blogger blogs when you publish a new piece of content.

Initiating your blog with unique content influences the search engines to come back more often to fetch the newly generated content, if you give your blog a start with scraped or copied content, I am afraid that Google will not index it. There are numerous techniques you can speed up the crawling process in the initial stages of your blogging.

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?m=1, ?m=0 Duplicate Title Tags Errors in GWT HTML Suggestions [Blogger]

Duplicate title tags in GWT (Google Webmaster tools) may arise when crawlers discover two similar titles on different pages while crawling and indexing you blog. Removal of duplicate title tags and description is very important because it can pollute your SERP rankings when Crawlers found same content within different URL, HTML suggestions alarms the webmasters to take notice of detected issue which may or may not cause drops in SERP Rakings. The errors mentioned in the title of posts only arise in blogger blogs; in this article we will go through the steps that should be taken to minimize it. [Note: This is Just for Blogger Blogs, as I am not sure about the WP platform]

Reason of Duplication

There are several factors involved which may cause duplicate title tags, most of the webmaster on forums complain about the ?m=0 and ?m=1 duplicate  issues in GWT as most of them don’t know how to minimize this issue.

?m=1: Error

It’s the mobile version of your blogger blog template, when user visits your blog from cell phone, the template redirects the users to ?m=1, right just like users, Google crawlers also crawl these URL’s to make sure they fetched every single piece of content from your blog, but in general the whole template, titles and descriptions appears to be same and Google assigns this version with Duplicate content.

?m=0: Error

This is also the Mobile version of your template which in user experience appears to be the desktop version on mobile screen, when you edit your mobile template from your blogger dashboard and set option to [No, Show desktop version on Mobile templates] your users will be redirected to the Desktop version with an URL ending of ?m=0. Google crawlers also assign those pages as duplicate.

How to Minimize HTML Suggestion Errors in GWT:

Newbies gets confused as they don’t know how to minimize these issues, well there are three ways you can address these errors.

Use of Canonical Tag:

As Google suggest you to add this one to your blog, Blogger templates naturally have canonical tags present in the head section, but if for some reasons it’s not present in there then you have to manually place it.

This Tag:    

<b:include data='blog' name='all-head-content'/>

It is all in one SEO Pack for blogger blogs. It is present in the starting of your blog <Head> Section, search for it and places the above mentioned tag below it; it ensures that canonical tag will show up on every single page of blog, it for some reason blogger custom templates doesn’t allows you to add the code, you can use this one as an alternative which is the original canonical tag.

Canonical Tag: 

 <link expr:href="data:blog.url" rel="canonical"/>

This canonical tag allows search engine to understand the original page VS duplicates on your blog. If crawlers come to crawl the mobile version or any other duplicate version of your page, it redirects them to the original version and don’t let them to index all version of your page, it helps you getting better rank in SERPS.

Robots.txt

Recently blogger platform announces to let you edit your robots.txt file in blogger blogs, Robot.txt allows you to block the specially mentioned duplicate pages. As they rolled this feature a few months ago and most of the newbie blogs don’t have any idea on how to use this, well no worries now you can easily block the mobile version ?m=0 and ?m=1 of your blog to minimize the HTML suggestion errors. The Google Official Robot.txt file usage guide allows you to easily learn how to use it and block those URL which ends up with the following parameters. Learn more about it here. [Notice: I didn’t tested it before]

URL Parameters:

Well the easiest way to block your URL’s which ends up with “m=0 or m=1”, I asked the top Google contributors at Google webmaster forums and they said don’t alter it or use it as it the not the best option, don’t use unless you are sure about how parameter work for your blog, the best option is to let Google bot decided which is the best page to be indexed. [Note: I tested it but that is not the most effective way of getting ignored by crawlers, as Google crawlers are not bounded to follow these parameters, they are working on this feature to make it much better]

Conclusion: so we have concluded that the best method to minimize Errors is to make good use of canonical tags as it a strong signal for Google crawlers to drop those errors. Don’t go for other methods unless you are sure about the URL structure of your blog.

[Related: Blogging Tips]

• SEO Optimization For Blogger Blogs
• Remove Image Traffic Frame Breaker Code From Blogger
• Any Penalty For Google Image Frame Breaker Code

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Tips For Seo Optimization of Blogger Blogs

Starting a blogger blog, designing its look and uploading its template is not that difficult as a newbie thinks it would be, the next step is publishing content which is likewise very easy that a working mom who don’t have any idea about how to set up your own blog can easily organize and manage it in her own way. The most important strategy they don’t know about is the SEO search engine optimization for your blog. SEO is very important for keeping a higher flow of organic search engine traffic. Below are 5 of the most important tips a blogger must consider after setting his/her new blog. 

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